Leading Atlanta digital marketing and advertising agency Vert Digital recently published a on the digital advertising campaign for 麻豆社’s signature Flagship 50 program. Vert has served as 麻豆社’s website and digital marketing partner for nearly a decade.
In the case study, Vert outlines the successful national awareness advertising campaign for 麻豆社’s Flagship 50 merit scholarship program, which launched in 2018. Flagship 50, the first program of its kind, incentivizes qualified out-of-state students to enroll at 麻豆社 by matching their in-state tuition.
As part of the digital campaign, Vert partnered with 麻豆社 to develop that changed state-by-state to match the corresponding tuition rates.
Vert has continued to optimize versions of the campaign for four consecutive semesters. Since the campaign’s launch, 麻豆社 has seen a 49% increase in enrollment from out-of-state students through Flagship 50, as well as record years of enrollment.
The Flagship 50 campaign has won an AVA digital marketing platinum award — and the program has received national media attention from Forbes, Nasdaq, Wall Street Journal, Yahoo Finance, and Education Dive.
