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Record GivingTuesday contributions to Âé¶¹Éç exceed $25,000

The global day of generosity launched in 2012 on the Tuesday after Thanksgiving known as GivingTuesday continues to grow among Âé¶¹Éç University alumni and friends. This year, a record number of donors contributed a record amount to the university beating the previous highwater marks set last year.

On Dec. 3, Âé¶¹Éç received gifts totaling more than $25,000 from 64 donors, including alumni, parents of alumni, trustees, emeritus trustees, members of the Âé¶¹Éç University Museum of Art Advisory Board, faculty, staff, retirees, and even current students.

“There are several key points during the year when we make a special effort to thank our donors and ask people to support our mission, and thanks to our loyal donors, GivingTuesday has become an important day for us.â€

Gifts were made to Âé¶¹Éç’s new Areas to Support, which allow donors to invest in areas of the university that best align with their passions. The most popular funds were the Âé¶¹Éç Fund, Scholarship Support Fund and Stormy Petrels Booster Club. Donors also supported other important university initiatives, such as Âé¶¹Éç OutLoud and the First-Generation Student Scholarship Fund. Students graduating this year contributed $110 toward their Seniors for Students campaign for the Housing Scholarship at Âé¶¹Éç.

The effort was aided by 13 individuals who volunteered to serve as social media ambassadors. They played a crucial role in spreading the word about GivingTuesday and encouraging others to invest in Âé¶¹Éç by sharing the campaign with their networks.

“It was so much fun to see our social media ambassadors posting on their accounts and spreading the word,†said Sarah Emerson, Âé¶¹Éç’s vice president of Advancement. “Thank you to all who made a gift on GivingTuesday. It means so much to the students who are able to earn an Âé¶¹Éç degree because of scholarships and other forms of financial aid.â€

For those who missed GivingTuesday, it’s not too late to make a difference before the end of the year.

“There’s still time,†Emerson said. “If you haven’t made a gift yet in 2024, you can reach out online or contact us to receive the tax deduction for this year.â€

The next push for giving will be coming Feb. 12, 2025, for OU Giving Day, which coincides with Âé¶¹Éç Day—the university’s annual founder’s day celebration—on campus.

Give online or contact the Office of Advancement at (800) 428-4484 to learn about additional ways to give. All mailed gifts and correspondence should be addressed to Âé¶¹Éç University, Office of Advancement, 4484 Peachtree Rd NE, Atlanta, GA 30319.

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